Tennis
World’s Top 10 Highest Paid Tennis Players In 2024
Cai is a news and features writer that specialises in football, but has experience covering a variety of other sports, including darts, basketball, American football, MMA, boxing, and more. He holds a degree in Football Journalism (BA Hons) from the University of Derby, and worked with Nottingham Forest FC and Burton Albion FC throughout his studies. Cai also has experience working in social media with the Football Association of Wales, where he worked on a freelance basis, and has also been an accredited writer in the JD Cymru Premier for both Y Clwb Pêl-Droed and welshfootie since the 2019/20 season.
Get to know Cai Parry betterPublished17 Jul 2024
Recent Wimbledon men’s singles champions Carlos Alcaraz has earned over £30m over the past 12 months, but where does he rank among the highest paid tennis players throughout the year?
Top 10 Highest Paid Tennis Players In 2024
10. Alexander Zverev (£9.3m)
Currently ranked fourth in the ATP men’s singles world rankings, German Alexander Zverev is the 10th highest earning tennis player in 2024 with over £9m, according to Sportico.
Zverev, an Olympic gold medallist, a two-time ATP Finals winner, a 22-time ATP Tour singles winner, and a 2020 US Open and 2024 French Open runner-up, is believed to have earned over £6.5m in prize money this year, along with over £2.5m from his endorsements.
The 27-year-old was most recently eliminated in the round of 16 at Wimbledon, succumbing to a 4-6, 6-7, 6-4, 7-6, 6-3 defeat at the hands of American world number 11, Taylor Fritz.
9. Rafael Nadal (£10.1m)
The legendary Rafael Nadal comes in at ninth place among the highest paid tennis players, with his earnings in 2024 reaching a reported £10.1m. Almost £10m of that though, has come from endorsements, with less than £200,000 coming from prize money.
His endorsement deals include Kia, Santander, Telefonica, Infosys, Cantabria Labs, Playtonic, Louis Vuitton, Richard Mille, and he has also become an ambassador for Saudi Arabia’s tennis federation.
Nadal, who has finished the year as the ATP men’s singles world number one on five occasions, has led the men’s side of the sport alongside Roger Federer and Novak Djokovic for well over a decade, with the trio often being referred to as the ‘Big Three’.
Having won 22 Grand Slam titles, which includes a record 14 French Open triumphs, as well as 92 ATP-level singles titles, the Spaniard is truly considered one of the greats, however his career is seemingly reaching its end.
The 38-year-old struggled with injuries throughout 2023, resulting in him dropping out of the top 100 for the first time since 2003. Nadal skipped the most recent Wimbledon, and returned to the court at the Swedish Open, partnering with Norwegian Casper Ruud in the doubles competition.
8. Emma Raducanu (£12.5m)
Despite sustaining several injuries throughout 2023, and subsequently dropping down to No. 289 in the WTAA world rankings, Emma Raducanu remains in the top 10 highest earning tennis players in the world, mainly due to her endorsement deals.
Of the reported £12.5m the Brit has earned over the past 12 months, almost £12.3m of that is from endorsements, with just over £200,000 being earned from prize money, with the likes of British Airways, Porsche, Tiffany, Dior, Evian, Wilson, Nike, HSBC and Vodafone comprising the list of her main sponsorship deals.
At Wimbledon, Raducanu defeated Renata Zarazua, Elise Mertens, and world No. 9; Maria Sakkari, to return to the WTA top 100, however she was eliminated by New Zealand qualifier Lulu Sun in the round of 16.
7. Naomi Osaka (£12.7m)
Another who makes the list mainly for their endorsement earnings is Naomi Osaka, who, according to Sportico, has earned £12.7m in 2024, with almost £12.3m of that being earned outside the tennis court.
Her endorsement deals include Louis Vuitton, TAG Heuer, Panasonic, Beats, Crate & Barrel, Hyperice, Morinaga and Bobbie baby formula, while she has also joined ZICO Coconut Water as an investor and brand ambassador.
After a brief hiatus in 2023 due to pregnancy, Osaka returned to the WTA Tour in 2024, and currently occupies No. 102 in the WTA rankings.
The former world No. 1 most recently contested at Wimbledon, where after winning her first round tie, she was defeated by Emma Navarro, 5-7, 4-6, in the second round.
6. Daniil Medvedev (£17.1m)
Russian star Daniil Medvedev ranks sixth among the highest paid tennis players in 2024, earning a reported £17.1m, with more than £7.1m of that coming from the prize money he has earned, along with almost £10m from endorsements.
A former world No. 1, and current No. 5, Medvedev has earned over £30m in prize money throughout his tennis career, and has won 20 ATP Tour singles titles, including the 2021 US Open, and the 2020 ATP Finals, as well as six Masters titles.
His most recent showing at Wimbledon saw him exit at the semi-final stage for a second consecutive year, losing out to eventual winner Carlos Alcaraz despite beating #1 seed Jannik Sinner in the quarter-finals.
5. Iga Swiatek (£19.35m)
Current WTA world No. 1 Iga Swiatek is just the second name on our list that has earned more from prize money than endorsements, with just over £10m of her £19.35m fortune this year coming from winning tennis matches, while just over £9.2m has come from sponsorships and brand deals.
Swiatek has held the WTA world No. 1 position since April 2022, and has won the French Open on four occasions, including each of the last three, as well as the US Open, 22 singles titles, and 10 WTA 1000 titles.
Her other wins alongside the French Open in 2024 include the Qatar Open, the Indian Wells Open, the Madrid Open, and the Italian Open.
4. Coco Gauff (£19.65m)
After ending 2023 as the highest paid female tennis player, 20-year-old American sensation Coco Gauff has retained that status in 2024 by earning a reported £19.65m.
Gauff added a further two deals to her list of endorsements, signing a multi-year deal with L’Oreal, as well as with juice brand Naked, which also includes an equity position in the company. This, of course, is along with her most notable brand deal with New Balance, with all of her endorsements totalling a return of close to £14m according to Sportico.
Currently the world No. 2, Gauff is said to have earned more than £5.8m in prize money this year, taking her total career earnings to over £11.5m, which places her in 34th among the all-time rankings.
3. Jannik Sinner (£19.7m)
In third place, is current ATP world No. 1 Jannik Sinner, who has reportedly raked in an impressive £19.7m this year, with over £10.5m being earned from prize money, as well almost £9.25m from endorsements.
Aged just 22, Sinner has already earned over £17m in prize money throughout his impressive early career, which lands him in 25th among the all-time earnings list within tennis.
Sinner kicked off 2024 by winning his first ever major, defeating Botic van de Zandschulp, Jesper de Jong, , Sebastian Baez, Karen Khachanov, Andrey Rublev, Novak Djokovic, and Daniil Medvedev on his way to the Australian Open title.
He also reigned triumphant at the Rotterdam Open, beating Alex de Minaur in the final, as well as at the Miami Open and the Halle Open, but was eliminated by Medvedev in the quarter-finals at Wimbledon.
2. Novak Djokovic (£29.7m)
World No.2 Novak Djokovic is the second highest paid tennis player in 2024, according to Sportico, with the Serbian icon earning a reported £29.7m, £10m more than second place Jannik Sinner. A whopping £20m of that figure is believed to have come from endorsements, while more than £9.75m has come from prize money.
Djokovic is undoubtedly considered as one of the greatest players of all time, and is arguably the standout player in the modern era of the sport, boasting a trio of records across his career: 24 Grand Slam titles, 428 weeks ranked as world No. 1, and a world-high of over £140m in career earnings.
The 37-year-old’s endorsement deals include Asics, Head, Hublot, Lacoste, Lemero, NetJets, Peugeot, Raiffeisen Bank International and Ultimate Software Group, with his Lacoste deal reportedly being one of the most lucrative apparel deals in the sport.
Despite becoming the sport’s oldest world No. 1 of all time earlier in the year, 2024 hasn’t quite been Djokovic’s year. He has since been knocked off top spot by Sinner, and is yet to win a tournament this year, coming closest at Wimbledon, where he was defeated by Carlos Alcaraz in the final.
1. Carlos Alcaraz (£34.5m)
Spanish sensation Carlos Alcaraz ranks in first place among the highest paid tennis players over the last 12 months, earning a reported £34.5m, which follows a stunning showing at Wimbledon, in which he won the men’s singles tournament for a second successive year.
Of the £34.5m earned this year, it is believed that more than £23m of that has come from endorsements, along with over £11.5m in prize money.
The marketable 21-year-old has signed bumper deals with LVMH, Rolex, BMW, Babolat, Calvin Klein and ISDIN sunscreen, and has also commanded appearance fees, appearing in a Netflix face-off against Rafael Nadal back in March. His most lucrative deal of all though, is with Nike, with whom he is set to earn over £7.5m annually based on current results.
Currently world No. 3, Alcaraz has won three tournaments in 2024, securing the Indian Wells Open title back in March, the French Open in June, and of course, a second Wimbledon title in July.