Golf
Tiger Woods Faces Legal Battle With American Company Tigeraire Over Golf Legend’s Clothing Brand Sun Day Red
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Get to know Paul Kelly betterPublished13 hours ago on September 29, 2024
Golf legend Tiger Woods faces legal battle over his new clothing brand Sun Day Red, which he launched alongside TaylorMade in early 2024.
American company Tigeraire, which manufactures air-conditioned helmets for sportspeople and industrial workers, have accused Woods’ new brand of ‘unlawful hijacking’ due to the similarities between the two companies respective logos.
Tiger Woods Faces Legal Battle Over Sun Day Red Clothing Logo
After his 27 year partnership with Nike, Tiger Woods now wears his own gear on the golf course. Sun Day Red, Woods’ very own clothing brand which he launched in January 2024 alongside TaylorMade, sold out in hours when it launched in May, despite the fairly costly prices.
At the time, Woods said: “Life changes, I have kids now, and this is an important part of transitioning into this part of my life, to have a product and a brand that I’m proud of,” on launching his very own clothing brand after almost three decades with Nike.
Although Tiger Woods’ partnership with Nike was one of the most lucrative in sporting history, going into business with TaylorMade could prove to be just as lucrative for the 15-time major champion and Sun Day Red. The company’s projected sales are set to exceed £150 million per year from 2026 onwards.
However, it hasn’t all been sunshine and rainbows for Woods and Sun Day Red. They have now been roped into a legal battle over their logo, due to the similarities between it and that of Tigeraire. Tigeraire are an American company which manufactures air-conditioned helmets for sportspeople and industrial workers.
They filed a notice of opposition to the Trademark Office and US Patent due to the similarities between the two respective logos.
Tigeraire Accuse Tiger Woods & Sun Day Red Of ‘Unlawful Hijacking’
The similarities between both logos are obvious, given that they both feature a tiger. However, Sun Day Red have justified the logo, insisting that the 15 lines that make the tiger correspond to each of the 15 major championships Woods has won during his incredible golfing career.
Due to the this legal challenge, Sun Day Red’s trademark application has been put on hold. TaylorMade claims to have ‘full confidence’ in securing their trademarks of Sun Day Red.
Part of Tigeraire’s court filing read: “The actions of SDR, TaylorMade and Tiger Woods blatantly ignore Tigeraire’s long-standing protected mark, brand and identity, violate federal and state intellectual property law, and disregard the consumer confusion their actions create. SDR’s application should be denied.”
Time will tell how this legal battle goes. Tiger Woods, the world’s third highest paid golfer in 2024 despite only playing a handful of events a year, has had a few legal battles of his own over the years, with him, Sun Day Red and TaylorMade having 40 days now to respond to Tigeraire’s claims.
A negotiation period is likely to occur between the parties, to see if there is a resolution that might be had surrounding Sun Day Red and their logo.
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