Football
A New Chelsea Club Badge Has Been Revealed Ahead Of West Londoners 120th Anniversary
Ben Horlock is a sports news and features writer who holds a degree in sports journalism (BA Hons) from Southampton Solent University. Ben has been published across a wide variety of news outlets and websites including HITC, 90min, GiveMeSport, Betfair and Zoo Magazine. As well, Ben has worked in social media for four years in the sports gambling industry. For his sins, Ben is a QPR fan and is a keen follower of all the major European football leagues.
Get to know Ben Horlock betterPublished18 Oct 2024
A new Chelsea badge has been revealed ahead of the club’s 120th anniversary – strengthening their claim as ‘London’s true club.’
New Chelsea Badge Celebrates West Londoners Milestone
The Blues new emblem will be showcased on all forms of branding and to further promote the club’s milestone. It will not replace the current badge.
During the summer, the west Londoners started working with Uncommon Creative Studio on the design. The two entered into a partnership and it will see the term ‘LDN’ positioned under the lion.
Naturally, the recently designed emblem will be trademarked. Perhaps unsurprisingly, no Premier League rivals based in the capital objected to the application.
Therefore, the new Chelsea badge is set to be officially registered and owned by the club for at least the next decade. Meanwhile, the Blues have applied to trademark ‘Chels’ and ‘The Chels’. A decision will be made in November.
A new badge for Chelsea FC has been revealed 😳🔵
What do we think? 🤔 pic.twitter.com/z9dyccP01B
— Mail Sport (@MailSport) October 18, 2024
Also, a campaign named ‘We burn blue’ was launched in the summer. The club have branded ‘CFC LDN’ as another measure to reinforce their belief as ‘London’s top club.’
Nils Leonard, co-founder of Uncommon Creative Studio explained these moves were just the tip of the iceberg in terms of marketing Chelsea’s London base globally.
“This thinking encapsulates the club and players sentiment ahead of the new season, as they bring a new energy and new fire to Stamford Bridge,” he explained.
“This is only just the beginning — this is about partnering with the fans, players and club to create the brand Chelsea has always deserved, to bring the iconic London club to the world.”
It remains to be seen if Arsenal, Tottenham and West Ham will try and follow suit in the future. Nonetheless, the trio will not be happy with Chelsea’s claim of being ‘London’s top club.’