Liam Austen-Rondi is a seasoned sports betting and gambling writer who brings a unique blend of SEO expertise, copywriting flair, and a passion for responsible gambling to Safestbettingsites.co.uk. His career has spanned major rebranding initiatives at Bally's Interactive, the launch of award-winning websites, and collaborations with top-tier PR and marketing agencies. Liam's insights into safe and enjoyable betting are informed by his deep industry knowledge and commitment to responsible practices.
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Ian Bruce became interested in betting in 1987, when he landed a winning Yankee on his first attempt. That stroke of luck (and he admits that's exactly what it was) sparked an interest in understanding the strategies behind successful wagers. Over the years, he has become one of the UK's most prolific writers on betting and gaming, and is best known for his systematic approach to winning. Ian's career in the industry now spans over three decades. His favorite betting method is Dutching because, in his words, "It's the one I win with more often than not."
All posts by Ian BruceLooking for the best new betting sites to try your luck on? We’ve got you covered. Our comprehensive guide features the freshest UK bookmakers, all offering top-notch odds, exciting promotions, and a fantastic user experience.
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Top 10 New Betting Sites at a Glance
The UK betting scene is constantly evolving, with exciting new platforms launching regularly. Here’s a quick look at 10 of the most promising new UK bookies that deserve your attention.
- NRG.bet: A dynamic platform packed with features and betting options
- CopyBet: Perfect for social bettors, allowing you to copy the bets of successful punters.
- All British Sports: A patriotic choice, focusing on UK sports and events.
- BetMGM UK: A renowned US brand bringing its expertise to the British market.
- PlanetSport Bet: A great all-rounder with a strong emphasis on football.
- Midnite: Specialises in eSports betting, perfect for gamers and enthusiasts.
- BetGoodwin: A classic bookie with a modern twist, offering a wide range of markets.
- Rhino Bet: A solid platform with competitive odds and regular promotions.
- BetStorm: A user-friendly site with a focus on in-play betting.
- Mr. Mega: Offers a massive selection of casino games alongside its sportsbook.
Five of the Best New Betting Sites in Detail
Now we’ve given you the rundown on our top ten sites, let’s dive deeper into our top five new sports betting sites and why we chose them.
1. NRG.bet – Best for Feature-Rich Betting
Launched: 2024
Min. deposit: £1
UKGC license number: 63635
NRG.bet is a breath of fresh air in the UK betting scene, setting a new standard for what a modern betting platform should be. This newcomer bursts onto the scene with a dynamic platform packed with features designed to enhance your betting experience. From its sleek, intuitive interface to its extensive range of markets, NRG.bet is aiming to make a big impression and carve out its own space in the competitive UK market.
What sets NRG.bet apart is its relentless focus on innovation. They offer a wide array of betting options that cater to all tastes, including traditional sports, eSports, virtual sports, and even political betting. The live betting section is particularly impressive, with real-time updates, loads of in-play markets, and even live streaming for select events. Beyond sports betting, NRG.bet also boasts a comprehensive casino section filled with slots, table games, and live dealer options, ensuring there’s something to keep every punter entertained.
Overall, NRG.bet is a fantastic option for punters seeking a modern, feature-rich betting platform. It’s a testament to the fact that new doesn’t always mean inexperienced. NRG.bet is a bookmaker to watch, and we’re excited to see what they do next.
Bet Here Because:
- Feature-packed
- Innovative
- User-friendly
- Competitive odds
But Bear in Mind:
- Relatively new
- Customer support could be more extensive
2. CopyBet – Best for Social Betting
Launched: 2021
Min. deposit: £10
UKGC license number: 53774
CopyBet is a unique entrant in the UK betting scene, offering a platform that blends social interaction with sports betting. It’s a fantastic option for those who enjoy the community aspect of betting, or for newcomers looking to learn from seasoned punters. CopyBet’s innovative approach centres around the ability to copy the bets of successful bettors, potentially boosting your own winnings.
The core concept of CopyBet is simple yet ingenious. You can browse through a list of “Tipsters” – experienced bettors with proven track records – and choose to copy their bets automatically. This means that whenever they place a bet, the same bet will be placed on your behalf, proportionally to your chosen investment amount. It’s a great way to learn from the best, and potentially profit from their expertise. Of course, CopyBet also offers a traditional sportsbook with a wide range of markets and competitive odds, so you can still place your own bets if you prefer.
CopyBet is a refreshing addition to the UK betting landscape, offering a social and potentially profitable betting experience. If you’re looking for a platform that combines community, learning, and the thrill of sports betting, CopyBet is worth checking out.
Bet Here Because:
- Social & engaging
- Copy winning bettors
- Traditional sportsbook too
- Easy to use
But Bear in Mind:
- Reliant on tipsters’ success
- Small commission on copied bets
3. All British Sports – Best for Patriotic Punters
Launched: 2013
Min. deposit: £10
UKGC license number: 38758
All British Sports is a bookmaker that wears its heart on its sleeve, proudly catering to the patriotic punter. As the name suggests, this platform focuses primarily on UK sports and events, offering a comprehensive selection of markets for everything from football and rugby to horse racing and cricket. If you’re a fan of British sports, All British Sports is a natural home for your betting endeavours.
Beyond its patriotic focus, All British Sports offers a solid all-round betting experience. The platform is user-friendly with a clean and intuitive interface that makes it easy to find your favourite sports and markets. They also offer competitive odds, ensuring you get good value for your bets. While the focus is on UK sports, All British Sports does offer a decent selection of international events, so you won’t miss out on the big global tournaments.
All British Sports is a great option for punters who want to support a homegrown bookmaker and bet on their favourite British sports. It’s a platform that celebrates the rich sporting heritage of the UK, while still offering a modern and enjoyable betting experience.
Bet Here Because:
- UK sports focus
- User-friendly
- Competitive odds
- Some international events too
But Bear in Mind:
- Limited international markets
- Relatively new
4. BetMGM UK – Best for US Flair
Launched: 2023
Min. deposit: £5
UKGC license number: 39198
BetMGM UK is a new player in the British betting scene, but it brings with it a wealth of experience and a reputation for excellence from its established US counterpart. This transatlantic giant is making its mark on the UK market, offering a blend of American flair and British sensibilities. If you’re looking for a familiar brand with a proven track record, BetMGM UK is a solid choice.
One of the standout features of BetMGM UK is its extensive range of betting markets. They cover all the major sports, from football and horse racing to basketball and American football. The live betting section is fantastic, with a wide array of in-play markets and real-time updates. BetMGM UK also offers a generous welcome bonus and regular promotions to keep things exciting for both new and existing customers.
BetMGM UK is a promising newcomer that’s already making waves in the UK betting scene. With its strong brand recognition, extensive range of markets, and generous promotions, it’s a bookmaker that’s definitely worth considering, especially if you’re looking for a taste of American-style betting.
Bet Here Because:
- Reputable US brand
- Extensive markets
- Great live betting
- Generous bonuses
But Bear in Mind:
- Still new to the UK
- Website can be overwhelming
5. PlanetSport Bet – Best for Football Fans
Launched: 2021
Min. deposit: £1
UKGC license number: 50122
PlanetSport Bet is a rising star in the UK betting scene, offering a well-rounded platform that caters to a wide range of punters. While they cover a variety of sports, PlanetSport Bet has a particular emphasis on football, making it a top choice for new football betting sites. From Premier League matches to international tournaments, you’ll find an extensive selection of football markets and competitive odds.
Beyond its football focus, PlanetSport Bet offers a user-friendly interface that’s easy to navigate, even for newcomers. They also provide a decent selection of markets for other popular sports, including horse racing, tennis, and cricket. The live betting section is well-designed, with real-time updates and a good variety of in-play options. PlanetSport Bet also offers a welcome bonus and ongoing promotions to keep things interesting for its customers.
PlanetSport Bet is a solid choice for punters who love football and want a user-friendly platform with a good range of markets. It’s a bookmaker that’s worth keeping an eye on, as they continue to expand their offerings and establish themselves in the competitive UK market.
Bet Here Because:
- Football focus
- User-friendly
- Good range of sports
- Solid live betting
- Bonuses & promos
But Bear in Mind:
- Relatively new
- Customer support could be better
Best New Online Bookmakers Compared
With so many new UK betting sites popping up, it can be tricky to know which one is right for you. To help you make an informed decision, we’ve compared our top 10 new gambling sites across key features that matter most to punters.
Bookmaker Live Betting Live Streaming Cash Out Welcome Offer Number of Sports Mobile App Unique Features NRG.bet ![The Best New Betting Sites in the UK in [cur_month] [cur_year]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2016%2016'%3E%3C/svg%3E)
Feature-rich CopyBet ![The Best New Betting Sites in the UK in [cur_month] [cur_year]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2017%2016'%3E%3C/svg%3E)
Social Betting All British Sports UK Sports Focus BetMGM UK US Flair PlanetSport Bet Football Focus Midnite eSports Specialist BetGoodwin Classic with a Twist Rhino Bet Solid All-Rounder BetStorm In-Play Focus Mr. Mega Casino & Sports Top Offers at New Betting Sites
New betting sites often roll out the red carpet with enticing welcome offers to attract new customers. Here’s a look at some of the most attractive promotions currently available at new UK bookmakers.
BetMGM UK: Bet £10, Get £30 in Free Bets
![The Best New Betting Sites in the UK in [cur_month] [cur_year]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)
BetMGM UK is making a splash with its generous welcome offer. New customers can bet £10 and receive £30 in free bets. This is a great way to explore the platform and try your luck on various markets without risking too much of your own money. The free bets are usually credited within 24 hours of your qualifying bet settling, and they’re valid for 7 days.NRG.bet: 100% Deposit Match up to £100
NRG.bet is offering a 100% deposit match bonus of up to £100 for new customers. This means that if you deposit £50, you’ll get an additional £50 in bonus funds to play with. The bonus funds come with wagering requirements, typically around 5x the bonus amount, which you’ll need to fulfil before you can withdraw any winnings.PlanetSport Bet: Free Bet if Your First Bet Loses
PlanetSport Bet has a unique welcome offer that provides a safety net for your first bet. If your first bet loses, you’ll receive a free bet up to £20. This gives you a second chance to try your luck without any additional risk. The free bet is usually credited within 24 hours of your qualifying bet settling, and it’s typically valid for 7 days.How to Sign Up with a New Betting Site
Visit the NRG.bet website
Open your web browser and go to the official NRG.bet website. You’ll find a green “sign up” button in the top right corner. Click this to be brought to the registration form.Fill in the registration form
The registration form will ask for your full name, date of birth, email address, and contact number. You’ll also need to create a username and password for your account.Verify your email address
Once you’ve submitted the registration form, NRG.bet will send a verification email to the address you provided. Click on the verification link in the email to activate your account.Make your first deposit
Log in to your newly created NRG.bet account and head to the cashier section. Choose your preferred payment method and make your first deposit. Remember to check if there’s a minimum deposit requirement to qualify for the welcome bonus.Start betting
Once your account is funded, you’re ready to start exploring the vast array of betting markets and features that NRG.bet has to offer.
Payment Methods at New Betting Sites
New betting sites typically offer a range of payment methods. Debit cards are usually a given, as well as bank transfers (some of which can be instant, for both deposits and withdrawals). Other sites offer forms of payment such as PayPal, Neteller and Paysafecard, which can be handy alternatives depending on your situation.
From debit cards to eWallets and more, here are the options available at our top ten new betting sites.
Bookmaker Payment Methods Debit cards, bank transfer, cheque Instant bank transfer, debit card, Skrill, Neteller ![The Best New Betting Sites in the UK in [cur_month] [cur_year]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20125%2060'%3E%3C/svg%3E)
Debit cards, bank transfer, Skrill, Neteller, Paysafecard, Trustly, Apple Pay Debit cards, bank transfer, PayPal, Apple Pay ![The Best New Betting Sites in the UK in [cur_month] [cur_year]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20127%2061'%3E%3C/svg%3E)
Debit cards Debit cards, PayPal, Trustly, Skrill Debit cards Debit cards, bank transfer, cheque Debit cards, PayPal, Paysafecard, Payz, MuchBetter, Neteller 
Debit cards, PayPal, Paysafecard, Skrill, Neteller, Trustly Advantages of New Betting Sites
While established bookmakers have their merits, new UK sports betting sites bring a fresh wave of innovation and excitement to the UK betting scene. The best betting sites push the boundaries with cutting-edge features, generous promotions, and a focus on providing a top-notch user experience. Let’s delve deeper into the key advantages of choosing new online bookies for your wagering needs.
Generous PromotionsCutting-Edge FeaturesMobile CompatibilityLatest MarketsInnovative OffersFocus on User ExperienceNew betting apps and sites are eager to attract customers, so they often offer enticing welcome bonuses and ongoing promotions. These can include deposit matches, free bets, enhanced odds, and cashback offers, giving you more bang for your buck.
New platforms often incorporate the latest technology and trends, offering features like live streaming, cash out, bet builders, and interactive stats. This enhances your betting experience and provides more opportunities to engage with your favourite sports and events.
In today’s mobile-first world, new betting sites are designed with smartphones and tablets in mind. They typically offer responsive websites or dedicated mobile apps, allowing you to bet on the go, wherever and whenever you want.
New bookmakers often stay ahead of the curve by offering markets on emerging sports and events, such as eSports, virtual sports, and political betting. This gives you access to a wider range of betting options and the chance to explore new and exciting markets.
To stand out from the competition, new betting sites often come up with creative and unique promotions, such as social betting features, loyalty programs, and personalised offers. This adds an extra layer of excitement and rewards you for your continued custom.
New platforms are often designed with the user in mind, offering intuitive interfaces, easy navigation, and fast loading times. This creates a seamless and enjoyable betting experience, whether you’re a seasoned pro or a newcomer to the world of online betting.
Potential Drawbacks of New Betting Sites
While brand new betting sites offer a host of advantages, it’s important to be aware of some potential drawbacks that might come with choosing a less established platform. These factors shouldn’t necessarily deter you from trying a new bookmaker, but it’s crucial to weigh the pros and cons before making your decision.
Less Industry ExperienceSmaller Range of Sports/MarketsFewer User ReviewsPotential Technical IssuesLimited Payment OptionsLess Established Brand RecognitionNew betting sites haven’t had the time to build a long track record or establish a strong reputation in the industry. This means there’s less information available about their reliability, customer service, and overall performance compared to more established bookmakers.
While new platforms often offer innovative markets, they might not have the same extensive range of sports and betting options as their more established counterparts. This could limit your choices, especially if you’re interested in niche sports or less popular events.
With a shorter lifespan, new betting sites naturally have fewer user reviews and feedback available online. This makes it harder to gauge the overall user experience, customer satisfaction, and potential issues you might encounter.
New platforms might experience occasional technical glitches or bugs as they fine-tune their systems and infrastructure. This could lead to temporary disruptions in service, slow loading times, or issues with placing bets or accessing your account.
Some new betting sites might offer a more limited range of payment options compared to established bookmakers. This could restrict your choices for depositing and withdrawing funds, potentially leading to inconvenience or additional fees.
Newcomers to the market might not have the same brand recognition or reputation as established bookmakers. This could affect your trust and confidence in the platform, especially when it comes to handling your personal and financial information.
What We Look for in New Betting Sites
In addition to the factors mentioned in our guide on How We Rank Gambling Sites, we also consider some specific aspects when evaluating the latest betting sites to ensure they meet our high standards and provide a safe and enjoyable experience for our readers.
- Licensing and Regulation: We prioritise sites licensed and regulated by the UK Gambling Commission, guaranteeing a secure and fair betting environment.
- Secure Payment Methods: A variety of trusted payment options, including debit cards, e-wallets, and bank transfers, are essential for convenient and safe transactions.
- Customer Support: We assess the responsiveness and helpfulness of customer support channels, ensuring you can get assistance when needed.
- Responsible Gambling Practices: The site should actively promote responsible gambling and provide tools like deposit limits, self-exclusion options, and links to support organisations.
- User Interface and Experience: A well-designed, intuitive, and user-friendly platform enhances the overall betting experience.
Innovations at New Betting Sites
New betting sites are at the forefront of innovation, pushing the boundaries of the industry with cutting-edge features and technologies. We look for things such as advanced live betting interfaces, immersive live streaming experiences, AI-driven personalised recommendations, and even social betting platforms that connect punters. These innovations create a more engaging and interactive betting experience, setting new standards for the industry.
By carefully evaluating these additional factors alongside our standard ranking criteria, we strive to recommend only the best new betting sites that offer a combination of safety, innovation, and user satisfaction.
Best Offers at New Betting Sites
New betting sites want to get your attention, and one of the most effective ways they do this is by offering enticing promotions and bonuses. These offers can significantly boost your betting bankroll and provide extra value, making your experience even more enjoyable. Let’s explore some of the most common and attractive offers you can expect to find at new UK bookmakers.
Deposit Bonus
A deposit bonus is a common welcome offer that rewards you for funding your account. It typically matches a percentage of your first deposit, up to a certain amount. For instance, a 100% deposit match up to £100 means that if you deposit £50, you’ll receive an additional £50 in bonus funds. These bonus funds come with wagering requirements, which you’ll need to fulfil before withdrawing any winnings.
Free Bets
Free bets are another popular promotion, often given as part of a welcome offer or as a reward for ongoing loyalty. They allow you to place a bet without risking your own money. If your free bet wins, you’ll keep the winnings, but not the stake itself. Free bets usually have specific terms and conditions, such as minimum odds or eligible markets.
Risk-Free Bets
A risk-free bet is similar to a free bet, but with a slight twist. If your first bet loses, you’ll receive a refund of your stake, up to a certain amount, in the form of a free bet or bonus funds. This gives you a second chance to try your luck without any additional risk.
Best Odds Guaranteed
Best Odds Guaranteed is a popular promotion, particularly for horse racing (check out our guide to the Best Horse Racing Betting Sites). It ensures that if you take a price on a horse and the Starting Price (SP) is bigger, you’ll be paid out at the bigger odds. This guarantees you get the best possible return on your winning bets.
Extra Places
Extra places promotions are common for horse racing and golf tournaments. They pay out on additional places beyond the standard each-way terms. For example, a bookmaker might offer to pay out on the first 5 places in a race instead of the usual 3, giving you more chances to win.
Acca Boosts
Acca boosts, or accumulator boosts, increase your potential winnings on accumulator bets. These promotions typically offer a percentage bonus on your winnings if your accumulator bet with a certain number of selections is successful. The more selections you include in your accumulator, the bigger the potential boost.
When to Avoid a New Betting Site
While the appeal of new betting sites is undeniable, it’s important to look out for certain red flags. Not every shiny new platform is worth your time and money. Here are a few things to watch out for that might suggest to steer clear:
Remember, your safety and enjoyment should always be the priority. If a new betting site raises any doubts, it’s better to err on the side of caution and choose a more reputable option.- No UK Gambling Commission Licence: This is non-negotiable. A valid UKGC licence ensures the site sticks to strict regulations, guaranteeing fairness and player protection.
- Poor User Reviews: If a new site is plagued with negative reviews citing issues like slow payouts, unresponsive customer support, or unfair practices, it’s best to look elsewhere.
- Unrealistic Promises: Be wary of sites offering outlandish bonuses or guarantees that seem too good to be true. Always read the fine print and terms and conditions.
- Limited Payment Options: A lack of diverse and secure payment methods can be a sign of a less established or trustworthy platform.
- Unclear Terms and Conditions: Avoid sites with vague or confusing terms and conditions, especially regarding bonuses, withdrawals, and account closures.
Choose Your next Top New Bookmaker
The UK’s new betting sites scene is bursting with exciting options for punters. Whether you’re drawn to innovative features, generous promotions, or a focus on specific sports, there’s a new bookmaker out there that’s perfect for you. Use our guide to inform your choice, then get out there and explore the exciting world of new betting sites.
18+ New UK customers only. Sign Up using the Promo Code B20G10 and make a minimum deposit of £20. Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. T&Cs apply. GambleAware.orgFAQs
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