NBA
Does Michael Jordan Still Make Money From Air Jordans?
Tim Crean started writing about sports in 2016 and joined Sportscasting in 2021. He excels with his versatile coverage of the NFL and soccer landscape, as well as his expertise breaking down sports media, which stems from his many years downloading podcasts before they were even cool and countless hours spent listening to Mike & The Mad Dog and The Dan Patrick Show, among other programs. As a longtime self-professed sports junkie who even played DII lacrosse at LeMoyne College in Syracuse, New York, Tim loves reading about all the latest sports news every day and considers it a dream to write about sports professionally. He's a lifelong Buffalo Bills fan from Western New York who mistakenly thought, back in the early '90s, that his team would be in the Super Bowl every year. He started following European soccer — with a Manchester City focus — in the early 2000s after spending far too much time playing FIFA. When he's not enjoying a round of golf or coaching youth soccer and flag football, Tim likes reading the work of Bill Simmons, Tony Kornheiser, Chuck Klosterman, and Tom Wolfe.
All posts by Tim CreanUpdated27 Feb 2024
Michael Jordan is the NBA’s greatest player of all time. This Chicago Bulls legend has also excelled off the court in the business world as well. Despite earning plenty of dough during his career, most of Jordan’s earnings are now off the court, thanks to his signature shoe, the Air Jordans, and his personal Nike apparel Jumpman label. His deal with Nike has helped him become the wealthiest retired athlete in the world, and even though the global icon hasn’t played pro basketball in 20 years, he is still making money from Air Jordans.
The history of the Air Jordans
The Air Jordan shoe brand came about after Michael Jordan signed a deal with Nike in 1984.
At this time, Converse was the official shoe of the NBA, but Jordan’s agent, David Falk, convinced him to make a deal with the fledgling running shoe brand after Nike exec Sonny Vaccaro approached Jordan’s parents.
Jordan was unaware at the time that this deal would make him the richest basketball player of all time.
When Nike approached Jordan, they had just created a new technology for their running shoes called air soles. Because Jordan played “in the air,” he was the perfect brand endorser for these shoes. This is how the Air Jordan sneakers came into being.
During the deal’s signing, Nike hoped to make $3 million.
They blew past that number almost immediately and made $126 million in the first year. Meanwhile, Jordan’s deal with Nike included a clause for royalties, which is how MJ still makes (lots of) money in 2023 from Air Jordans.
Michael Jordan’s royalties from his signature sneakers have skyrocketed his net worth
Michael Jordan has proved to be a shrewd businessman outside of NBA arenas, and his deal with Nike illustartes that well.
From the first pair of Air Jordans to the fouding of Nike’s Jordan “Jumpman” brand in 1997 to today, reports say that MJ earns a 5% royalty for all his products sold by Nike.
In 2020, Front Office Sports reports that Jordan brand brought in $3.6 billion in revenue, and in 2021, that number jumped 31% to $4.8 billion.
During the 2022 fiscal year, those figures jumped again, and Nike raked in $5.1 billion.
Earning 5% of that revenue, Jordan would have made around $180 million in 2020, $240 million in 2021, and $256 million in 2022, for a grand total of $676 million in just the last three years.
That number dwarfs the $93.87 million No. 23 made in NBA contracts during his career. And on top of all that, Jordan has also had lucrative endorsemnt deals with companies like Gatorade, Hanes, McDonald’s, Upper Deck, and Chevrolet.
Plus, he is currently the majority owner of the NBA’s Charlotte Hornets and NASCAR’s 23XI Racing team.
All this adds up to a Michael Jordan net worth in 2023 of $2.2 billion, according to Celebrity Net Worth.
The MJ, Nike partnership got the Hollywood treatment in 2023 with ‘Air’
The story of Michael Jordan and Nike is so incredible that Hollywood decided to tell the tale in the 2023 movie Air.
The film is written by first-time major screenwriter Alex Convery and directed by Ben Affleck. The two-time Oscar-winner also plays NIke CEO and founder Phil Knight, while his childhood best friend and fellow global superstar Matt Damon plays Nike exec Sonny Vaccaro.
Air‘s cast is loaded with well-known actors playing the real people who played a crucial role in developing Air Jordans.
This includes MJ’s mother and father (Viola Davis, Julius Tennon), his agent, David Falk (Chris Messina), Air Jordan designer Peter Moore (Matthew Maher), the Vice President of Jordan Brand Howard White (Chris Tucker), former Nike VP of Marketing Rob Strasser (Jason Bateman), and Naismith Hall of Fame college player, coach, and Nike exec George Raveling (Marlon Wayans).
Actor Damian Young plays Jordan himself, but we only see the back of his head and hear a few words from the NBA legend during the film.
Like with all Hollywood movies, Affleck and Convery take plenty of liberties for the sake of drama and storytelling. However, the general plot points of the movie tell a relatively accurate story of how Nike and Michael Jordan partnered to create the iconic Air Jordans.
