NCAA
LSU Star ‘Bayou Barbie’ Angel Reese Has More NIL Deals Than Any Men’s or Women’s College Basketball Player
Tim Crean started writing about sports in 2016 and joined Sportscasting in 2021. He excels with his versatile coverage of the NFL and soccer landscape, as well as his expertise breaking down sports media, which stems from his many years downloading podcasts before they were even cool and countless hours spent listening to Mike & The Mad Dog and The Dan Patrick Show, among other programs. As a longtime self-professed sports junkie who even played DII lacrosse at LeMoyne College in Syracuse, New York, Tim loves reading about all the latest sports news every day and considers it a dream to write about sports professionally. He's a lifelong Buffalo Bills fan from Western New York who mistakenly thought, back in the early '90s, that his team would be in the Super Bowl every year. He started following European soccer — with a Manchester City focus — in the early 2000s after spending far too much time playing FIFA. When he's not enjoying a round of golf or coaching youth soccer and flag football, Tim likes reading the work of Bill Simmons, Tony Kornheiser, Chuck Klosterman, and Tom Wolfe.
All posts by Tim CreanUpdated01 Apr 2023
NIL and transfer rules have changed the state of college basketball in 2023, and the NCAA tournaments have reflected that this season. One of the interesting shifts is that the women’s side of March Madness has more star power than the men’s this year. And while some of that is due to Iowa superstar Caitlin Clark, don’t sleep on LSU Women’s basketball forward Angel Reese, aka “Bayou Barbie,” who has more NIL deals than any player in either tournament.
LSU star Angel Reese has the most NIL endorsements of any college basketball player
Name, image, and likeness (NIL) deals are changing the face of college sports, especially women’s basketball. Star players with huge social media followings are raking in hundreds of thousands of dollars in endorsement deals.
And no one in college basketball has more NIL deals than “Bayou Barbie” herself, LSU Tigers superstar Angel Reese.
According to an NIL study by Sponsors United, Reese’s 17 NIL deals put her in fifth place in college sports behind:
- Rayquan Smith, Norfolk State, football and track, 66 deals
- Ky’Wuan Dukes, Johnson C. Smith University, football, 29 deals
- Lauren Burke, Texas, softball, 22 deals
- Jon Seaton, Elon, football, 18 deals
On the college hoops front, Reese is ahead of Miami’s Cavinder twins (Haley and Hanna) and the men’s CBB leader, North Carolina’s Armando Bancot, who have 16 deals each.
On the money front, “Bayou Barbie” is doing well, too. According to On3, an NIL tracking site, Reese is making $392,000 per year on these endorsements, which includes partnerships with companies like Bose, JanSport, McDonald’s, Outback Steakhouse, Xfinity, and more.
That dollar figure puts the ninth overall among female college athletes, well behind her fellow LSU Tiger, gymnast Livvy Dunne, who rakes in $3.4 million annually.
And despite having the most individual deals in her sport, Angel Reese ranks sixth in earnings. The top five for women’s college basketball are:
- Haley Cavinder, Miami: $862,000
- Hanna Cavinder, Miami: $862,000
- Paige Bueckers, UConn: $754,000
- Flau’jae Johnson, LSU: $669,000
- Hailey Van Lith, Louisville: $480,000
Not bad in a sport where earning a penny just a season ago would have gotten you kicked off the team.
‘Bayou Barbie’ vs. Caitlin Clark is must-see TV
The 2023 Men’s Basketball Final Four features some uninspiring matchups, both in terms of teams and star players. On one side of the bracket, you have Florida Atlantic vs. San Diego State, and on the other, it’s UConn vs. Miami.
This means you’ll see “stars” like Jordan Miller, Johnell Davis, Ricky Roe, Adama Sonogo, and Matt Bradley. Actually, four of those are real players in the 2023 Final Four, and one of them is a character from the movie Blue Chips.
Do you know which is fake?
The point is, there aren’t a lot of household names on the men’s side of the draw. On the women’s side, though, there are two of the biggest and most watchable stars in all of basketball in the final game.
Angel Reese vs. Caitlin Clark is going to be a heavyweight title fight in the women’s final game.
Clark is the best player in college basketball. She averaged 27.7 points, 8.6 assists, and 7.2 rebounds this season. In the tournament, she’s been even better, dropping 31, 41, and 41 points in her last three games.
On the other side, head coach Kim Mulkey has the Tigers in the final game in just her second year at the helm. That’s thanks in large part to the 6-foot-3 Angel Reese. “Bayou Barbie” transferred from Maryland before the season and put up 23.3 points, 15.6 rebounds, and 1.6 blocks per game. She went for 24 points and 12 rebounds in her Final Four game against Virginia Tech.
Angel Reese vs. Caitlin Clark could make for the best college basketball game all year when the two go at it on Sunday, April 2, at 3:30 pm ET for the 2023 title.
