Sports Betting
Kambi is partnering with Hard Rock Digital to provide live betting odds
Zach Wolpin is an NBA and NFL expert who's been betting on the league for over three years now. Wolpin is a fan of the NFL and NBA and has been watching for a decade and a half. He covers the latest news and stories surrounding the league daily. His passion in life is sports and being able to share that through his writing. He has written about the NBA and other sports leagues through various media outlets over the years like Sir Charles In Charge, G-Men HQ, and TAP into South Plainfield. Before he became a Sports Editor, Wolpin attended Montclair State University where he graduated in 2021. He studied Sports Media and Writing while in school.
Get to know Zach Wolpin betterPublished3 hours ago on October 15, 2024
In the United States, sports betting suppliers provide sportsbooks with live betting odds. Kambi is the latest to expand its market in the U.S. On Monday, Kambi announced a partnership with Hard Rock Digital. They will provide Hard Rock Digital’s parent company (Hard Rock Bet) with pre-match and live betting odds in this partnership.
Kambi can do this through its Turkish sportsbooks and AI trading division, Tzeract. The company anticipates launching in eight U.S. states by the fourth quarter of 2024. This enhanced technology will allow Hard Rock Bet the ability to customize the odds feed package on demand. On top of that, this will help Hard Rock expand its reach internationally. Hard Rock’s partnership with Kambi is another way their sportsbooks are working to compete to be one of the best in the United States.
Where has Kambi been able to expand its business in the United States?
Hard Rock Bet is available in eight states across the country. They include Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia. The Seminole Tribe owns Hard Rock and they are the only legal operator in Florida. With Kambi set to be an odds provider in the Sunshine State, they will have access to a lucrative sports betting market.
For the second straight year in 2023, Kambi was named Sportsbook Supplier of the Year at the Global Gaming Awards. Additionally, Kambi recently extended its partnership with Rush Street Interactive. A U.S. sports betting and iGaming operator. BallyBet and Kambi also have an exclusive sportsbook agreement. Last month, Kambi denied allegations the data and tech provider Genius Sports was in discussion to acquire the company.harck
What profit is in the future for Kambi?
Earlier this year, Kambi shifted its focus toward a new long-term B2C strategy. They added Hard Rock Bet to the list of sportsbooks where they provide live betting odds. In Q2 of 2024, Hard Rock’s revenue was up 6% year-over-year. Kambi mentioned how Hard Rock has the opportunity to provide a significant source of revenue. Kambi CEO Werner Becher had this to say.
“The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook,” said Becher
