Genius Sports Renews Betting Data Rights Deal with FDC Until 2029

Genius Sports, the international sports data technology company, has today finalized the renewal of its exclusive official data partnership with the UK’s Football DataCo (FDC) through 2029.

Genius Sports is the Premier League, English Football League, and Scottish Professional Football League’s sole official live data distributor

FDC, jointly owned by English soccer’s top-tier Premier League, second-tier English Football League (EFL), and the Scottish Professional Football League (SPFL), has awarded official betting rights for those leagues to Genius.

According to the press release, Genius will continue to collect, license, and distribute official live betting data for another four seasons. The tender process for the new set of rights began in late January.

Additionally, Genius Sports has also expanded its technology partnership with the Premier League and EFL to power several technology initiatives across the UK soccer ecosystem.

Genius is the official tracking data partner to DataCo (FDC), with its technology providing all 44 Premier League and EFL Championship teams with insights and analysis.

The firm also recently built and launched Fantasy EFL for the 2024-25 season, the league’s first-ever 72-club fantasy football game to involve all clubs across the three EFL divisions.

Genius has been DataCo’s exclusive supplier of official low latency data since 2019

Mark Locke, chief executive of Genius Sports, said: “Over the last five years, our official data and technology partnership with Football DataCo has been transformational to the growth of Genius Sports.

“This renewal underpins our continued business expansion and fuels the trajectory of our medium-term financial outlook. Going forward, we expect the partnership to act as a flywheel to drive further innovation and value for our sportsbook partners.”

Adrian Ford, general manager of Football DataCo, added: “Genius Sports has been an exceptional partner to UK football over the past five years, delivering innovative real-time betting experiences for sportsbooks and high-quality player tracking data and solutions for teams.

“We look forward to continuing to expand the relationship with a new rights term from the start of the 2025-26 season and maintaining the highest quality of data to connect millions of fans globally with our competitions.”

Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data. This includes from in-stadia to the sports betting industry, capturing and distributing live data for over 4,000 games per season to hundreds of licensed sportsbooks across the globe in under a second.

As part of the agreement, from season 2025-26 Genius Sports will also exclusively provide sportsbooks worldwide with official Player Market Data, powering a wide range of pre-game and in-play betting opportunities such as number of shots on target, assists, pass completions, and more to offer high-margin bet builder products.