Caesars Becomes Official Sports Betting Partner of Detroit Lions

Caesars Sportsbook has become the official sports betting partner and Caesars Entertainment the official iGaming partner of the Detroit Lions. The collaboration combines custom fan experiences for Caesars Rewards members with dynamic sponsorship assets.

Caesars’ first online casino game launch on behalf of this partnership will be a Live Dealership blackjack game

Official Detroit Lions logos and marks in multiple online casino games are coming to Caesars’ digital platforms. The first online casino game launch on behalf of this partnership will be a Live Dealer blackjack game featuring a custom-made Detroit Lions felt.

The game is set to go live exclusively in Michigan at the start of the 2024-25 NFL season. It will be available via Caesars Palace Online Casino and Caesars Sportsbook & Casino for online casino players 21 and older.

“We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver,” said Eric Hession, President of Caesars Digital, in the news release.

“We’ve enjoyed a great relationship with sports fans in Michigan. Partnering with one of the most passionate fan bases in the NFL will help us grow that connection. … We [will] continue to expand our offerings in the state with Horseshoe Online Casino later this year.”

Caesars Sportsbook, casino brands will be featured throughout Ford Field during Detroit Lions games

Caesars brands, including Caesars Sportsbook, Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino, will be featured throughout Ford Field during Lions games.

Furthermore, Caesars brands will also be featured in radio spots on the Detroit Lions Radio Network. The brand will be featured across team digital and social media outlets as well. This includes X, Instagram, and Facebook.

“As we embark on this season, we’re proud to enhance our fan experiences with Caesars Entertainment,” said Lions Vice President of Corporate Partnership Mace Aluia.

“This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us both at Gamedays at Ford Field and through Caesars’ digital platforms here in Michigan.”

Caesars Entertainment also operates Caesars Windsor in the region, located just across the Detroit River in Windsor, Ontario. The destination celebrated the grand opening of Ontario’s first full-service sportsbook, Caesars Sportsbook at Caesars Windsor, in January 2023.

Additionally, Caesars Sportsbook has offered in-person sports wagering in Michigan since 2020 and mobile sports wagering in the state since 2021 via a partnership with the Grand Traverse Band of Ottawa and Chippewa Indians.

Caesars also recently partnered with Sault Ste. Marie Tribe of Chippewa Indians. The company intends to launch the Horseshoe Online Casino online gaming brand in Michigan in 2024.