BetMGM, GTG Network Partner to Provide Customized Betting Content

BetMGM, a leading sports betting and iGaming operator, announced its partnership last week with sports gamification and content provider GTG Network (GTG) to deliver customized content and betting insights for sports fans.

BetMGM, GTG Network partnership will roll out in phases

The multi-year agreement will launch in phases, beginning with direct-to-consumer content followed by in-app product integrations. BetMGM will use GTG’s proprietary content engine to roll out the partnership.

BetMGM also plans to utilize trillions of data points to share valuable market insights, player statistics, and win probabilities for MLB, NBA, NFL, NHL, college basketball, and college football.

Additionally, BetMGM’s emails, social media, and The Roar blog will feature GTG-powered player and team insights. The partnership is expected to expand in the future to cover all major sports.

“BetMGM [and] GTG [will] help our users become better informed with insights and statistics. We’re creating an all-encompassing destination based on customers’ individual interests,” said Matt Prevost, Chief Revenue Officer of BetMGM.

Sportsbook, iGaming company operates in 29 markets with mobile, retail offerings

Furthermore, BetMGM currently operates in 29 markets with mobile and retail offerings. The BetMGM Sportsbook app is accessible on both iOS and Android, along with via desktop at www.betmgm.com.

Nathan Rothschild, CEO of GTG Network, added: “We’re delighted to be partnering with BetMGM to enhance the way they interact with their customers across all channels. Our flagship content engine will fuel engagement all year round, creating educated bettors with unprecedented insights into sporting events.”

BetMGM also provides resources to encourage responsible gambling. GameSense, an industry leading program, was developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have depended on at MGM Resorts properties nationwide.

This strategy aids BetMGM’s already existing responsible gambling tools. Responsible gaming initiatives serve to provide customers with an entertaining and safe digital experience.