Aristocrat Gaming Partners with Princess Cruises to Enhance Onboard Gaming

Aristocrat Gaming (AG), a leading designer, manufacturer, and distributor of regulated slot games, announced Tuesday that it is now an official promotional partner for Princess Cruises, one of the world’s most iconic cruise lines.

Aristocrat Gaming will design gaming experiences for Princess Cruises’ customers, create promotions with land-based casinos

Through this collaboration, Aristocrat Gaming will design innovative gaming experiences for guests onboard Princess ships and create promotions with land-based casinos that offer Princess cruises as rewards.

“We are proud to be the newest partner of Princess Cruises, bringing together our iconic brands to create innovative and entertaining experiences for players on the sea and off,” said Hector Fernandez, CEO of Aristocrat Gaming.

“In addition to exciting promotional opportunities throughout the year, we are excited to set sail with fans on the inaugural Buffalo-themed cruise.”

While onboard Princess ships, guests will be able to play casino games in themed slot gaming zones, including the recently unveiled Buffalo Zone™ by AG on the all-new Sun Princess ship.

AG will host a marquee event on Sun Princess in 2025

The dedicated Buffalo Zone offers guests an unparalleled gaming experience and brings the most iconic brand and series of games from Aristocrat Gaming together to create a fun, memorable experience for players.

AG will also host a marquee event on Sun Princess in 2025, celebrating the top fans of the iconic Buffalo™ series. Increasing entertainment value has been one of Princess Cruises’ top priorities for customers.

“Our Princess casinos are among the most popular experiences aboard our ships and we’re confident Aristocrat Gaming can further elevate the gaming experience for our guests,” said John Padgett, president of Princess Cruises.

“This partnership allows us to create even more entertainment value in our casinos by bringing favorite Aristocrat Gaming brands to life aboard our Princess ships.”

Part of Aristocrat Leisure Limited, AG services customers in more than 300 jurisdictions across the globe. The company strives to be an industry leader in responsible gaming to ensure a vibrant and sustainable business.