Bally’s Interactive Launches Sportsbook App in Tennessee

Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, announced the official launch of the Bally Bet Sportsbook app in Tennessee on Thursday, marking its expansion into the 10th state. This milestone comes shortly after successful Bally Bet launches in Massachusetts and Maryland.

Bally’s Interactive launches Bally Bet Sportsbook app in Tennessee for sports betting in the Volunteer State

The Bally Bet sportsbook app features a wide variety of betting options, including spread, money line and total bets, along with in-game betting and same game parlays.  The newly introduced Parlay Zone, available on the app’s homepage, allows users to select and customize daily pre-built parlays from a variety of popular sporting events.

Users can also access the Picks tab on the homepage to gain valuable insights from industry-leading influencers through video clips. Picks, powered by Wager Games, offers an extensive selection of pre-built and customizable parlays. This ultimately provides a personalized and engaging betting experience.

As an official sports betting partner of the NHL’s Nashville Predators, Bally Bet has actively engaged with the team’s fan base running social promotions like the “Goals for Gear” official Predators jersey giveaway on the @BallyBet Instagram channel.

Bally Bet has built up a strong connection with the Music City’s residents. With the app’s launch, fans can enjoy even more exciting in-arena and social activations throughout the NHL season.

App is available for download via the App Store or Google Play

Additionally, the Bally Bet sportsbook app encompasses all the features that customers have been asking for. Bally’s will compete against the likes of BetMGM, Caesars, DraftKings, and FanDuel in the Volunteer State. Of course, the app is now available for download through the App Store or Google Play.

Bally’s Interactive has worked closely with sports betting regulators in Tennessee to ensure a responsible and timely launch, prioritizing responsible gambling.

Furthermore, Bally’s Corporation currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states.

The company owns Bally’s Interactive International, formerly Gamesys Group, a global online gaming operator; Bally Bet, a first-in-class sports betting platform; and Bally Casino, a growing iCasino platform.