PlayStar Announces Partnership With New Jersey Devils

PlayStar, a global online gaming provider, has signed a strategic partnership deal with the NHL’s New Jersey Devils and Prudential Center, expanding its business in the Garden State.

PlayStar, New Jersey Devils are offering a season-long “Golden Goal Sweepstakes” promotion for the chance to win $10,000 cash

Furthermore, PlayStar will gain prominence in the state online via branded communications with the NHL team on the PlayStar website. During Devils home games at Prudential Center, it will sponsor the ongoing “Golden Goal Sweepstakes.”

A season-long “Golden Goal Sweepstakes” promotion will give Devils fans the chance to win $10,000 cash at every home game. If a goal is scored during the 11:00–10:00 minute mark in the second period of a Devils’ game, PlayStar will randomly select a winner from one of the players who entered a submission in the Golden Goal contest.

Additionally, the online casino will be featured in in-game graphics and PA announcements at the arena. PlayStar will also be able to offer fans a number of money-can’t-buy experiences. This includes VIP match packages and post-game photos on ice.

Jon Bowden, Chief Marketing Officer at PlayStar, said in the news release: “Having already made such significant in-roads into the competitive New Jersey market, PlayStar is thrilled to announce that it will be partnering with the New Jersey Devils to bring even more locally-focused benefits to our players.

“Through our sponsorship of the ‘Golden Goal Sweepstakes’ promotion and our extensive presence at Prudential Center, we’ll be able to position the PlayStar brand in front of a highly-engaged online casino audience. … [We will] also offer new and existing customers alike the chance to win VIP home game and concert tickets. [Other] money-can’t-buy experiences [are available as well].”

Global online gaming provider plans to create co-branded ice-hockey themed gamification, leaderboards

Throughout the 2024-25 NHL season, PlayStar will also aim to create co-branded ice-hockey themed gamification and leaderboards. This would enable PlayStar customers to win tickets to upcoming games and events at Prudential Center.

Chad Biggs, Senior Vice President, Corporate Partnerships Activation, New Jersey Devils & Prudential Center, said: “The New Jersey Devils and Prudential Center are thrilled to welcome PlayStar as our first-ever online casino partner and sponsor of the ‘Golden Goal Sweepstakes.’

“Together with PlayStar, we look forward to enhancing the fan experience with this in-game promotion. … [We plan to create] unique money-can’t-buy opportunities for fans to enjoy.

“The New Jersey Devils have the No. 1 engagement rate in the entire NHL across their social channels. … Combined with their audiences’ predilection for online casino play, [this] made them the perfect partner for PlayStar.”